CRD and IBC Sponsor Shake Zone Tour for Earthquake Awareness

May 04, 2016

Media Release
For Immediate Release
May 4, 2016

CRD and IBC Sponsor Shake Zone Tour for Earthquake Awareness

Victoria, BC– The Capital Regional District (CRD) is teaming up with the Insurance Bureau of Canada (IBC) to help ensure British Columbians are prepared, both physically and financially, for an earthquake. 

In an effort to help increase public awareness of our local earthquake risk, the Local Government Emergency Program Advisory Commission (LGEPAC) has partnered with Insurance Bureau of Canada (IBC) and Health Emergency Management BC to bring the Shake Zone Earthquake Simulator to the Region. This portable earthquake simulator, operated by Quake Cottage, allows people to safely experience a significant 8.0 magnitude earthquake.

“IBC is pleased to have the opportunity to join with the communities that make up the CRD for the Shake Zone tour. Preparing Canadians for an earthquake is a priority for Canada’s insurance industry, “said Bill Adams, Vice-President, Western & Pacific, IBC. “More than 3,000 earthquakes occur in BC every year and, luckily, very few cause damage. But at some point, a big one will hit. It is not a matter of if, but when.”

Natural Resources Canada estimates that there is a 30% chance that a major earthquake will strike BC in the next 50 years. IBC commissioned a study in 2013 that indicated such an earthquake could result in $75 billion in overall economic losses.

“Esquimalt is a participating on May 19 and I invite anyone in the region to participate with us” said Esquimalt Mayor and CRD Board Chair Barb Desjardins, “gaining knowledge of the risks we face is part of becoming a disaster resilient community”.

A survey commissioned by IBC showed that most Canadians in earthquake-prone areas are not prepared to handle a major earthquake. The Shake Zone, a portable earthquake simulator that simulates an 8.0 magnitude earthquake, will be making 34 stops across BC to raise awareness about this important issue and help ensure individuals know what it means to be prepared.

“This is a great opportunity to make sure people know what to do in the event of a major earthquake. Preparing for a disaster means taking action now, such as creating an emergency preparedness kit for your home,” said Oak Bay Fire Chief and President of the BC Earthquake Alliance Dave Cockle. “The Shake Zone is a vital tool to help us get the message out to the community that preparation is absolutely vital.”

Shake Zone is proudly supported by CTV Vancouver Island, the Times Colonist, and BC Ferries.

For more information about the Shake Zone or to find out about an event near you, please visit www.prepareyourself.ca  

Insurance Bureau of Canada (IBC) is the national industry association representing Canada’s private home, auto and business insurers. Its member companies make up 90% of the property and casualty (P&C) insurance market in Canada. For more than 50 years, IBC has worked with governments across the country to help make affordable home, auto and business insurance available for all Canadians. IBC supports the vision of consumers and governments trusting, valuing and supporting the private P&C insurance industry. It champions key issues and helps educate consumers on how best to protect their homes, cars, businesses and properties. P&C insurance touches the lives of nearly every Canadian and plays a critical role in keeping businesses safe and the Canadian economy strong. It employs more than 120,000 Canadians, pays $8.2 billion in taxes and has a total premium base of $49 billion.  

Celebrating 50 years! The CRD delivers regional, sub-regional and local services to 13 municipalities and three electoral areas on southern Vancouver Island and the Gulf Islands. Governed by a 24 member Board of Directors, the CRD works collaboratively with First Nations and all levels of government to enable sustainable growth, enhance community well-being, and develop cost-effective infrastructure while continuing to provide core services to residents throughout the region.

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For media inquiries, please contact:
Andy Orr, Senior Manager
CRD Corporate Communications
Tel: 250.360.3229
Cell: 250.216.5492

Ariella Kimmel Manager                                                           
Media Relations                                                                       
Tel: 362-2031 ext. 4312 (office)                                                          
Tel: 416-550-9062 (after hours)                                              
akimmel@ibc.ca