Capital Regional District Launches Abandoned Waste Campaign

Apr 03, 2013

Victoria, BC –The Capital Regional District (CRD), in partnership with the Times Colonist and Jack FM, has launched their Abandoned Waste Campaign, an initiative aimed at raising awareness of the social, environmental and financial consequences of abandoning waste, whether it is at the curb “as free” or at local charities or, even worse, illegally dumped as garbage in the woods. The campaign will aim to achieve 15% decrease in abandoned waste being collected by municipalities within a 12-month period.

The campaign will educate residents on the proper disposal of household items, the health and environmental risks of improper disposal and the cost to residents associated with abandoned waste removal.

“Many household items that are not picked up through residential garbage service or the curbside recycling program can be recycled”, said Nils Jensen, Environmental Services Committee Chair. “Our goal is to inform residents on how to properly dispose of waste and ultimately promote a greener, more sustainable region.”

The campaign, which will run April through September 2013, will feature a Junk It Kit designed to help residents properly dispose of their waste. The Junk It Kit will be available through the CRD Outreach Team at community events, as well as through partnerships with the Times Colonist and Jack FM.

From April 3 – June 9, residents can look for the Jack FM cruiser around town to spot what “Junk is in the Trunk” of the Jack FM Community Cruiser. Each week for 10 weeks, the CRD will place everyday household items in the cruiser. Residents can find the cruiser at community events around the region and enter the household item for the week via the CRD Twitter account at which time they will be entered to win prizes, and, more importantly, find out how to dispose of common unwanted household items.

For campaign information, visit here.
For more information on recycling and disposal options, visit www.myrecyclopedia.ca

-30-

For further information, please contact:
Andy Orr, Senior Manager
CRD Corporate Communications
Tel: 250.360.3229
Cell: 250.216.5492