CRD Origin-Destination Survey: Transportation Study Reaches 33% Response Rate

Nov 24, 2011

Victoria, BC - The Capital Regional District (CRD) is at the midway point of the 10-week Origin-Destination Household Travel Survey. To date, 33% of residents contacted have completed the survey, a significant increase over the average 20% response rate typical for household surveys. Closing on December 13, 2011, the information gathered about residents’ daily travel patterns will help inform transportation investments in the region.

As of November 21, a total of 4,003 surveys have been completed. On November 16, invitations to complete the survey online were mailed to selected households and respondents now have the option of responding online.

The CRD would like to thank the households selected for the Origin-Destination Survey for their participation to date and encourage continued participation over the coming weeks. This will help the CRD reach its goal of completing 6,000 telephone and online surveys by the end of the survey period in December.

Through the Travel Survey, randomly selected households are being asked where and why they travelled and how they got there. When called, households will see the words, "CRD Origin Dest," appear on their call display. The survey will take approximately 10-15 minutes to complete and will take place Tuesday through Friday, between 4:30 pm and 9:30 pm and Saturday, between 10 am and 6 pm. The survey is being conducted by Victoria-based research firm, R.A. Malatest & Associates Ltd., and is one of several initiatives that will provide data necessary to address regional transportation issues. Other initiatives recently completed include a traffic count and a first ever regional cycling count.

Data gathered about residents’ daily travel is key to making informed decisions on infrastructure spending for years to come. Household participation is voluntary and all information is confidential. Participants will be entered to win a thousand dollar cash prize, or an iPad or Kindle.

Results of the survey will be available in summer 2012 and will show how regional travel is changing over time. The CRD is striving to develop a better and more fully integrated transportation plan for the region that addresses all modes of transportation.

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For more information:
To set up media interviews with CRD Regional Planning General Manager Robert Lapham or with Malatest, please contact:

 

Robert Lapham
Tel: 250-360-3285