CRD Origin-Destination Survey: Transportation Study Seeks Input from Households

Oct 04, 2011

Victoria, BC - The Capital Regional District (CRD) is launching an Origin-Destination Household Travel Survey beginning October 5, 2011. This region-wide survey will gather information about residents’ daily travel patterns in order to inform transportation investments in the region.

Households will be asked where and why they travelled and how they got there. The survey is one of several concurrent initiatives that will provide data necessary to address regional transportation issues. Other initiatives include a traffic count and a first ever regional cycling count held at 32 locations.

The CRD is urging residents preselected for the Origin-Destination Survey to "answer the call," if contacted for a transportation survey. Preselected households will have received a brochure about the survey in their mail. The survey will be conducted by Victoria-based research firm, R.A. Malatest & Associates Ltd. from October 5, 2011 through December 7, 2011. Approximately 10% of participants will complete the survey online.

Data gathered about residents’ daily travel is key to making informed decisions on infrastructure spending for years to come. When called, households will see the words, "CRD Origin Dest," appear on their call display. The survey will take approximately 10-15 minutes to complete and will take place Tuesday through Friday, between 4:30 pm and 9:30 pm and Saturday, between 10 am and 6 pm. Household participation is voluntary and all information is confidential. Participants will be entered to win one of several prizes.

Results of the survey will be available in Summer 2012 and will show how regional travel is changing over time. In 2006, at the time of the last CRD Origin-Destination survey, single-passenger-vehicle trips were growing at a faster rate than population growth. The CRD is striving to develop a better and more fully integrated transportation plan for the region that addresses all modes of transportation.

Media Opportunities

Media are encouraged to attend a traffic or cycling count session for photo opportunities, conduct an interview at Malatest call centre or speak to CRD General Manager Robert Lapham to obtain more information.

Photo opportunities

Malatest Call Centre, 858 Pandora Avenue
Thursday, October 6, 2011,
10:30 am – 12 noon
Malatest project manager Andreas Rose will be on site for interviews.

Cycling Count Surveyor Interviews of Cyclists

Thursday, October 6, 2011, 10:30 am – 12 noon

In front of Mountain Equipment Co-op, 1450 Government St
CRD Regional Planning General Manager Robert Lapham will be on site for interviews, 10:30 am – 11 am.

Cycling Counts

October 4, 5, 6, 2011, 7 – 9 am and 4 – 6 pm. Call Sophie Wood for locations.

Traffic Counts

October 4 - 7, 2011, 10:30 am – 2:30 pm. Call Sophie Wood for locations.

Interviews

To set up media interviews with CRD Regional Planning General Manager Robert Lapham or with Malatest, please contact:
Sophie Wood, Communications Liaison
Tel: 250.360.3158