Transportation Tune Up Campaign Begins in Capital Regional District

Oct 15, 2010

Victoria, BC – The Capital Regional District, in partnership with Natural Resources Canada and ICBC, is launching the Transportation Tune Up (TTU), a new campaign aimed at educating citizens on fuel efficient driving techniques, rebate programs and greener travel choices.

In tandem with member municipalities and partner organizations, the CRD will be recruiting 700 residents to become “Faculty Members” in the TTU campaign in order to help spread the word across the region.

“The Transportation Tune Up is about smart travel,” said CRD Board Chair Geoff Young. “There are a number of ways that we can reduce greenhouse gas (GHG) emissions by changing our driving habits and shifting to sustainable modes. This program helps to educate citizens in a dynamic and engaging way.”

By participating in this campaign, residents can learn more about route planning, trip combining and mode selection, vehicle rebate programs, and maintenance tips that will save both fuel and money.

“Making smart-driving decisions benefits everyone,” says Jeff Schulz, Vice President of Strategic Marketing at ICBC. “It helps create safer roads and reduces our impact on the environment.”

Training workshops will be hosted from November through January and will equip participants with knowledge, a toolkit, and incentives to spread the word to friends, family and colleagues. Prizes include bus passes, vehicle tune-ups, bicycles, car share credits and more.

To register to become a faculty member, to take the TTU pledge and learn more, visit: here.


For further information please contact:
Andy Orr, Senior Manager, Corporate Communications
Capital Regional District
Tel: 250.360.3229
Cell: 250.216.5492