CRD Brings Local Organic “Foodroots” Pocket Market to Centennial Square

Jul 15, 2008

Victoria, BC – The Capital Regional District (CRD) will be hosting local organization “Foodroots” to set up its second pocket market in Centennial Square. The pocket market will run on Tuesdays from noon to 5pm, July 7 to August 26. This market is open to all members of the public.

When asked what patrons might find at this week’s market, Lee Fuge, with Foodroots, responded, “We have lots of local greens and other veggies, including: salad greens, chards, cilantro, parsley, kales, lettuces, braising greens, garlic scapes, bunch beets, cukes and new potatoes. From the mainland, we have sunchokes, lots of beautiful peppers, Portabello and Crimini mushrooms, cilantro and both red and yellow tomatoes on the vine.”

CRD Parks General Manager Lloyd Rushton was one of the first customers at last Tuesday’s market, “It was great to hear that two CRD staff members, Andrea Mercer and Shirley Lyons, took the initiative to set up this new pocket market. It is wonderful for the area; it not only benefits the CRD employees and the downtown community who can shop for local organic produce, but both shopping locally and organic farming have significant environmental benefits.” Last week’s market was very well attended, with favourite items such as local strawberries, raspberries and fresh basil selling quickly to eager buyers.

Currently, much of the food consumed in North America originates and travels within a food system that spans the globe. This means that an average food item found on your grocery store shelf can travel approximately 1700 km or more. In addition to this, most of the grocery store items are produced within an “industrial” agriculture and food system.

FoodRoots is a co-op distributor of local, naturally grown produce and foods processed in our region. FoodRoots undertakes crop planning and purchases from local food growers and processors, provides delivery and storage facilities, and supports and operates a network of Pocket Markets that sell these local, naturally grown products to neighbourhoods and communities across Greater Victoria.

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For further information, please contact:
Sheila Taylor, Manager, Community Relations
Corporate Communications
Tel: 250.360.3308

Lee Fuge
Foodroots
Tel: 250.385.7974